Independent SEO consultancy that builds lasting brand visibility
Your online presence should reflect your authority
You’ve built a strong brand and real expertise in your field. But if your SEO strategy and technical foundations aren’t aligned, your online presence won’t reflect the true capabilities of your brand.
By bringing SEO and branding together, I help brands and leaders build an online presence that strengthens visibility, credibility, and positioning so that their brand reaches the right audience and stands out in a competitive landscape.
How I help brands build strong search visibility
Many of the businesses I work with already have marketing and content teams. What they often lack is the strategic SEO direction and technical expertise needed to turn that activity into meaningful visibility.
I combine strategic thinking, technical expertise, and brand-focused search optimisation to help brands and leaders become more visible online wherever their customers are searching.
We’ve stepped into a new era of search where brand visibility is no longer confined to traditional search engines. From AI-generated answers to multiple discovery platforms, your brand now has the potential to be surfaced in more places than ever before.
Whether you call it AI search, generative search, or something else, it’s already changing how people find information and discover brands, products, and services online.
It’s an exciting shift but not one that calls for knee-jerk reactions or starting from scratch. The fundamentals still matter and with strong technical foundations and a clear SEO strategy, you can build a presence that stands the test of time.
By prioritising your search visibility everywhere, your brand can remain visible, competitive, and discoverable across an ever-evolving search landscape.
My consultancy retainer is designed to give brands the foundations and ongoing expertise needed to strengthen their visibility in search. We begin by understanding where your brand stands today, define the priorities that will make the biggest difference, and then work together to implement them.
SEO audit
We’ll start with a detailed audit of your current situation. This is a deep analysis of your website’s technical foundations, search performance, and overall visibility. We use this to identify what’s working, what isn’t, and where the biggest opportunities lie so you have a clear picture of how to move forward.
SEO roadmap
After the audit, we translate those insights into a prioritised SEO strategy and roadmap. This SEO strategy outlines what needs to happen first, what will have the greatest impact, and how your team can build momentum over time. You’ll get a structured plan that aligns your SEO activity with business goals.
SEO consultancy
With the strategy in place, our focus moves to ongoing consultancy and support. This is where I work with your team to guide implementation, answer questions, and keep your SEO activity on the right track. I’ll be by your side every month to offer expert guidance and support, helping fill the technical gaps in your team.
*Retainer length: Most clients start with a 3-month engagement, then move onto a monthly rolling retainer
*Retainer rate: Retainers usually range from £1,500–£4,500 (+VAT) per month, depending on scope and support
- Have an internal marketing or content team
- Need experienced SEO guidance without hiring a full-time senior marketing specialist
- Want stronger technical SEO expertise behind their marketing activity
- Want their online presence to reflect their authority and expertise
- Want to future-proof their brand and ensure visibility across all search platforms
Other ways we can work together
Alongside the SEO consultancy retainer, I also support brands by delivering targeted projects and workshops.
SEO Projects
For businesses that need support with a specific initiative, I offer standalone SEO consultancy projects. These are particularly useful when you need expert support and guidance with: - International SEO requirements - Multilingual search considerations - Technical SEO challenges - Website migrations or structural changes
SEO Workshop
I also deliver practical 2-hour workshops designed to help founders, leaders, and marketing teams better understand how SEO can be a vehicle for brand visibility and authority. These workshops can be tailored to different businesses and audiences. Topics we can cover in workshops include: - SEO for brand visibility - SEO and personal branding for leaders - SEO training for marketing teams
Work directly with an experienced SEO consultant
I’m Silvia Martin Palacio and I’m the founder of Trebole, an independent SEO consultancy I launched in 2020. I’ve worked in SEO since 2013 where I’ve built more than a decade of experience across in-house roles, agencies, and independent consultancy.
When you choose to work with me, you get to work directly with an experienced SEO consultant who has a deep perspective on how SEO supports brand visibility, authority, and long-term success.
There are no agency layers, junior hand-offs, or templated strategies. Instead, I collaborate closely with your team to provide thoughtful guidance, practical recommendations, and reliable expertise.
My role is to help you prioritise the actions that will have the biggest impact and ensure your online presence reflects the expertise you’ve built.
Let's prioritise your search presence
Book a discovery call so we can explore where you are, tap into what’s holding you back
growth, and see what a structured SEO roadmap could look like for your business.
How long does SEO consultancy typically last?
Most engagements begin with an SEO audit and roadmap before moving into a monthly consultancy retainer. For that reason, the minimum engagement is three months. After this, it moves to a rolling monthly retainer (because I believe you should only work with me for as long as you need to).
For many of my clients, we’ve worked together for three years or longer.
How much does an SEO retainer cost?
The classic SEO answer would be to say: it depends.
The more helpful answer is that brands typically spend between £1,500 and £4,500 on SEO retainers.
The exact rate is calculated based on your specific needs, actions, and the size of the website. If you have a specific budget to work with, let me know as we can always adjust the scope to find the perfect balance.
Who will we work with?
You’ll only ever work with me. I pride myself on working closely with my clients so I’ll always be your go-to consultant for the entire time we work together.
Will you implement the SEO changes for us?
Brands that work with me do so for my strategy, guidance, and technical expertise. They then have internal teams who implement the work, with my support and oversight. This is the best use of your budget.
Can you support international SEO?
Absolutely. I love supporting international SEO requirements. I have experience working with multilingual websites and international search markets. I also speak English, French, and Spanish, which is always helpful when working with brands that span these markets.
Can we work together on a one-off project?
Of course. While ongoing consultancy is the most common engagement, I also support businesses through focused SEO projects where specialist expertise is required. This is most valuable when you need support with a specific SEO project such as a website migration or international market expansion.
Can you promise we’ll get results from SEO?
I would love to promise results but that’s sadly not the way SEO works. Nobody can predict the future of SEO (no matter what they may tell you). But I can help you pinpoint the priority areas for improvement for your brand specifically and develop a structured roadmap that will help you strengthen your brand positioning. Many of my clients see amazing results as an outcome of the work we do together.
Let’s talk about growing your brand with SEO consultancy
Book a discovery call so we can explore where you are, tap into what’s holding back your growth, and see what a structured SEO roadmap could look like for your business.